Medical laboratories play a vital role in healthcare systems and are critical for patient diagnosis and treatment. Understanding who the customers are and what they need is crucial in gaining an advantage over the competitors.
ENT 670 – Customer Types
As a company that engages in selling products or services, chances are there are a number of people in a number of categories whose needs you must satisfy to sell the product.
ENT 670 – Product Hypotheses
As Blank explained in his book, phase 1 deals mostly with writing briefs or summaries of the product’s assumptions, customer problems, channels, pricing, demand, market type, and competition. These briefs should serve as an outline and should develop as we understand the assumptions in more depth.
ENT 670 – The Customer Discovery Process Blog
This week’s blog will continue to discuss the Customer Discovery Process and how it applies to Sam’s Medical Lab. As we know from prior blogs, Sam’s Medical Lab is a service provider and does not have specifically designed and engineered products, at least not yet. The laboratory testing which Sam’s…
ENT (670) – Customer Assumptions
Introduction Sam’s Medical Lab is a full-service medical laboratory operating in Florida Panhandle. Over the past decade, Sam’s Medical Lab has existed as a set of specimen collection centers that obtained patient’s specimens and shipped them to a reference…
ENT(670) – Successful Launch
When starting a business or brining a new product to the market, one of the first and most important steps the entrepreneurs must figure out is what approach to take in order to succeed. It seems now easier than ever…
ENT(670) – Customer Delivery Process – Competitive Analysis
Medical laboratories play a vital role in healthcare systems and are critical for patient diagnosis and treatment. Understanding who the customers are and what they need is crucial in gaining an advantage over the competitors.
ENT (660) – Week 2 Reflections
What is “competition”? As with strategy, the competition is often loosely defined. When thinking of competition, business owners and managers see it as warfare where businesses are at war with one another trying to win over customers and gain market…
ENT (660) – Week 1 Reflections
What is Strategy? When describing strategy, many inexperienced business owners and entrepreneurs may define it as the plan they intend to use to grow their business, be the best, and outperform the competition. As this response may sound satisfying to…
ENT (660) – Macro Environmental Factors
After reviewing the PEST analysis I did for Sam’s Medical Lab in previous class, I realized that a lot has changed and it needed a revision. I attempted to keep the core the same but added many additional details to…
ENT(650): Report – How to Collect Cash Owed to Your Business
As Entrepreneurs and small business owners, we rely on our customers to pay for the products and services in a timely manner in order to keep our operations running optimally and to pay our employees and vendors. What happens when…
NT(650): Entrepreneurial Finance Intro
What would you do if I gave you twenty-five thousand dollars? This question comes up a lot in the advertisements lately and is frankly quite annoying. Regardless of the fact, for entrepreneurs, having answers to such questions is very important along with, how much money do you need? and Why…
ENT(650): Sam’s Medical Lab Narrative
Hello everyone, Thus far, I shared bits and pieces of my hypothetical business idea. The attached document that goes into more depth; a narrative of the actual business, the services we offer and Sam’s Medical Lab, and the market analysis….
ENT(645): Direct Response Marketing Tool
Hello, again! In this blog post, I would like to present the simple landing page concept I came up with for my hypothetical business, Sams Medical Lab. This landing/squeeze page is intended to address the burning questions the patient has…
ENT(645): Elevator Pitch
Hello, welcome back! Attached to this blog post is my elevator pitch podcast file for Sam’s Medical Lab. Included are two different versions of the pitch I have developed so far that could be used for different types of clients….
ENT(645): Positioning Grid and Analysis
Greetings, Attached is the positioning grid and analysis for Sam’s Medical Lab. Please leave your feedback and thoughts in the comments section. Best regards,
ENT (645) – Sam’s Medical Lab Ideal Client Screencast
Hello, Please find below my Ideal Client screencast for Sam’s Medical Lab. Please let me know your feedback in the comment section. Best regards,
ENT (645): Duct Tape Marketing – Strategy, Ideal Client, and more
Hello readers, As I begin the next class of Entrepreneurship degree, the ENT (645): Entrepreneurial Marketing, the main focus of the discussions and reflections, as I mentioned in the intro post, will be the “Duct Tape Marketing” book written by…
Duct Tape Marketing intro
Hello readers, Welcome to another session of my Entrepreneurship degree pursuit, as I get ready to tackle and master the Duct Tape Marketing book by John Jantsch. In the following six to seven weeks I will be posting my reflections…
ENT (640) – Winning Angels: Supporting and Harvesting
The reserve force angels are ready to help the entrepreneurs with hurdles they run into, on-demand. They usually serve as a “hotline” for the entrepreneurs to access when needed…
ENT (640) – Winning Angels: Negotiating
The section of negotiation is my favorite section of this book; I can relate to it much better than the previous parts as I negotiate with many vendors in the current position, and in life almost daily. Negotiation is fun at times but also painful and irritating, depending on the…
ENT (640) – Winning Angels: Structuring
As we embark on the section on structure, we find that there are two approaches the winning investors take. The winning angels are either considering the structure as essential or irrelevant…
ENT (640) – Winning Angels: Valuing
In the section on Valuing, the authors describe the five different valuation approaches and describe and provide solid examples of twelve different methods used by Angel investors to understand the value of the deal.
ENT (640) – Winning Angels: Evaluating
As we continue into the next phase of the book and learn about the evaluation phase, it is essential to understand its importance and how it applies to future entrepreneurs.
ENT (640) – Winning Angels: Sourcing
For entrepreneurs, souring the startup capital in the “seeding” phase is one of the most critical stages of business. If we do not approach this phase with caution, however, we can end up not securing enough funds or asking for too much and not securing any venture capitalists or angel…
ENT(640) – Introduction: Sourcing Entrepreneurial Investments
In the following seven weeks, I will reflect on “Winning Angels: The Seven Fundamentals of Early Stage Investing” by D. Amis and H. Stevenson.