Hi everyone, Please see the attached document for my research done on Engaging Professional Marketing Services assignment.
Category: ENT (610)
ENT(610) – Porter’s Value Chain Analysis: Sam’s Medical Laboratory
The following video is the last piece of a four-part series on Situation Analysis Assignment that is based on Joan Magretta’s book “Understanding Michael Porter – The Essential Guide to Competition and Strategy”….
ENT(610) – Porter’s 5 Forces: Sam’s Medical Laboratory
The following video is part three of a four-part series on Situation Analysis Assignment that is based on Joan Magretta’s book “Understanding Michael Porter – The Essential Guide to Competition and Strategy”. In the screen share, I reviewed the Porter’s 5 Forces analysis of my hypothetical business, Sam’s Medical Laboratory….
ENT(610) – Annual Marketing Calendar: Sam’s Medical Lab
Greetings, Please find below the download link to the Annual Marketing Calendar designed for a hypothetical business, Sam’s Medical Laboratory. The objective of an Annual Marketing Calendar addresses direct selling and sales support activities, digital and interactive media, “traditional” advertising,…
ENT(610) – Annual Marketing Plan: Sam’s Medical Lab
Greetings, Please find below the download link to the Annual Marketing Plan designed for a hypothetical business, Sam’s Medical Laboratory. The objective of an Annual Marketing Plan is to document the support activities such as sales and customer service training,…
ENT(610) – Marketing Plan Strategy: Sam’s Medical Lab
Greetings, Please find below the download link to the Marketing Plan Strategy designed for a hypothetical business, Sam’s Medical Laboratory. The objective of a Marketing Plan Strategy is to address the company’s goals and objectives, as well as to analyze…
ENT(610) – Outdoor Ad Campaign Review
Welcome back! Continuing the “Greatest Marketing Campaign” series with the outdoor ad reviews. I hope you enjoy it! Please leave a comment.
ENT(610) – Magazine Ad Campaign Review
Magazine Ad #1 – Human Traffic Signs DescriptionProduct information: Public Service Announcement by Shanghai General Motors Awards: New York Festivals International (NYF) 2015Company: Shanghai General Motors/Buick, 2015 produced by Shanghai Baodi Advertising Co., Ltd.The technique used in the ad was…
ENT(610) – PEST Analysis: Sam’s Medical Laboratory
Welcome back, In the following video, I have reviewed the SWOT analysis of my hypothetical business, Sam’s Medical Laboratory. I hope you enjoy the video and please leave your feedback in the comment section.
ENT (610) – Newspaper Ad Campaign Review
Newspaper AD #1 – Astronaut DescriptionProduct information: Astronaut by LEGOAwards: 2018 CLIO Awards Gold winner.Company: LEGO, produced by Ogilvy & Mather and holding company: WPP Group, ThailandThe technique used in the ad was courage and emotion. The add is located…