Welcome to another session of my Entrepreneurship degree pursuit, as I get ready to tackle and master the Duct Tape Marketing book by John Jantsch. In the following six to seven weeks I will be posting my reflections and perspective on various topics from the book, as well as projects related to my hypothetical business, Sam’s Medical Lab.
In the following post I will be discussing the Strategy, defining the Ideal Client, ways to create your “Core Marketing Message” and the importance of “wholeistic” web presence. Many small business owners believe it is enough to have a functioning website with your product/service and contact information. That myth will be debunked as we take this journey and dive deep into the pool of knowledge and recommendations provided in this book.