ENT (660) – Macro Environmental Factors

After reviewing the PEST analysis I did for Sam’s Medical Lab in previous class, I realized that a lot has changed and it needed a revision. I attempted to keep the core the same but added many additional details to the report. Please let me know your feedback and if you think missed anything.

Best regards,


  1. Semir,
    Excellent Macro Environmental Analysis for Sam’s Medical. Healthcare regulations and budgets set forth do have a huge impact on reimbursement in the medical field. It has always been a struggle with cutting the reimbursement from those who have Medicare and even with some private insurance companies. Technology is constantly evolving within all laboratories allowing better turn around time with patient testing/results.

  2. I like what you said in your macro analysis about keeping true to your personal values and following through with that in your business. I like that you want a good name for your business, and that it’s not just about the money. When the families know you care about their spouse or children, or just any person, they know they can trust your medical business and come back to you.

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